Perhaps because the battle in which we are engaged is akin to David and Goliath or Daniel and the Lion? But we do not have Lions in these parts. We have wolves in sheep's skin's. And a lot of sheep running cover for the predators. The surest chance of beating a wolf is to become the WOLF. The Wolf is a symbol of guardianship, instinct, loyalty, and spirit. The Wolf represents strong connection with instincts and intuition, high intelligence and communication – qualities we all should aspire to.

Well, there have been multiple definitions so far. And not all good. (Myths about it being a Russian spy front have been debunked). Rogue Western Outlaws? Battering Ram for Western Canadian Shale Oil and Gas? Champions of the Independent Western Canadian Economic Potential? It's for Western Canadian Patriots. Old stock. It is what it is. Cold Stoned Resistance to the status quo. It will eventually define itself by its quality of following and support. In the meantime we can call it an Apparel Company with a ferocious fookin' attitude and elevated blood pressure. We are just some rural Western Canadian folk's with an opinion. #LoudAndProud. Dynamic and forever-shifting. Keeping free speech and the spirit of the west alive and thriving. #GetOffMyLawn #NowWeRideSteelHorses.

None. Zero. Zilch. We have never had to fight for our right to exist before. We are pioneers, patriots and wildcatters not bureaucrats and regulators. We've always been the alpha's. No we have very little clue. But we had an idea for Regional empowerment that has evolved into a growing movement and website. We got some unique sets of skills. Oilmen. Well traveled if not well heeled. Cyber mercenaries out to build community & force necessary corrections. We have smoked dope, chewed rope and been to many a rodeo. We have danced, French romanced, f*cked, farted, fought, shot the moon and drove big trucks. We have been around the world 7 times, stared danger in the face and watched goats hump in war torn Middle Eastern marketplaces. Been to Spokane, Spain and Bangor Maine and seen 3 World Fairs. And we ain't seen no sh*t of the sort we have been seeing in ravaged and degraded, weakened and forsaken Western Canada. #WEXIT #RockyMountainRepublic #WesternCanada #WillDrill #GAStoCASH

The election of an imbecile to lead the country, 3 years of subsequent masked tyranny by same, and the reinvigoration of a decades old Western itchin' to be treated like a partner in Confederation and not the proverbial sacrificial lamb. Since then we have learned that confederation is a sham and that Canada is not a proper legal nation. Hijacked, Shanghai'd and Stonewalled. We did not know how to make a difference. So we started anyway.